A thoroughly prepared client brief is half the success of a rebranding or design project. Attaining all the necessary and relevant information from the client and a comprehensive insight into the client’s brand provides you with a great foundation for the right brand identity and design solution.
As a designer or brand consultant, a properly prepared client brief gives multiple sources of ideas to work with. Unless you have a clear understanding of what the client wants and needs you waste your time trying to design something out of nothing and the client ends up spending more money than budgeted for as a result of the required modifications…which naturally makes both parties very happy….
Depending on the particular project you will need a specific design brief. That means if you are developing a website or creating a business card, the client design brief will be different. However, there is some general information about your company and what you want to achieve, which should give a good idea in any design situation. Here are some general questions that will help me and fellow designers and consultants:
- 1. Title
- 2. What is the nature of your business? What does your business do?
- 3. What is your target market?
- a. Age
- b. Sex
- c. Income
- d. Occupation
- e. Location
- 4. What is unique about your business or product?
- 5. Who is your competition?
- 6. What is your aim? What are your goals?
- 7. How do you want your clients to feel about the brand? What is the message you want to communicate?
- 8. What is your budget? Range?
- a. Providing a rough guide enables the consultant/designer with an idea of the type of marketing and design solution that can be provided to you.
- 9. What is your deadline?
- 10. Provide the designer with current and past design and marketing materials.
To see how you can improve the image of your brand click here: graphic design Melbourne
Watch the video related to graphics
Igloo is a Melbourne-based web, interactive and brand agency. Here is our 2008 reel featuring web, motion, graphic design www.igloo.com.au This is our 2008 reel featuring graphic design, brand development, motion work, typography and web and interactive design and development. Client work featured – Village Roadshow, Sea World, Movie World, Jasper Hotel, Youth Rail,Mercer Wealth Solutions. Music – Igloo Theme (Tim Watson ex. Taxiride)
Help answer the question about graphics
How important is a graphics card for graphics?I keep hearing two things:
1.) Graphics cards are the most important thing in a PC for gaming and graphics.
2.) Graphics cards are not the most important thing; it's all how the developers make the game, and the graphics card is just how the graphics are processed.
Which of these statements is true?
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Graphic Design Melbourne
I have this demo on my laptop, and it looks amazing!
That can be done a number of ways, but first of all you have to understand at least a bit of how to draw. I'd say get a sketchbook and start trying different things. Then worry about what software will help. A computer and fancy software are merely tools, just like a sheet of paper and a pencil. It's what you are willing to do to learn, how much time and effort, and really how much you are willing to just try things and keep working them that will determine what you'll be able to do.
good luck!